Thursday 31 October 2013

Examples of magazine covers






Here are some examples of music magazines. These are references i will use when creating my own music magazine cover and my presentation on conventions of a music magazine. All the magazines follow the generic conventions of a magazine.

Conventions of a music magazine - Comparison


Wednesday 16 October 2013

Conventions of a contents page

Many varieties of magazine include a contents page. This helps the reader navigate through the magazine and find specific articles. These are the conventions of a contents page.
Image 1: Contact Details
These are to help the reader know how to get into contact with the magazine, or in this case school.

Image 2: Use of front cover image.
Many magazines use the front cover image somewhere else in the magazine. I have decided to use mine again on the contents page.

Image 3: Page Numbers
Many, if not all, magazine include page numbers on their contents page. This is to also help the reader navigate through the magazine and they are able to find the articles and pages they want.

Conventions of a magazine front cover

Many different magazines use the same features on their front cover. These are known as conventions. Here are some conventions i have included on my school magazine cover.






Image 1: Masthead.
Many, if not all, magazines include mastheads. This is at the top of the cover and it should be the first thing you see. Which is why it is crucial for it to stand out and be bold.

Image 2: Issue Numbers.
Many magazines include issue numbers somewhere on there magazine if not on the front cover. It allows the audience to know how far along they are in the term.
Image 3: School Badge.
All school magazines include a logo or badge on their magazine cover. This allows them to be recognised not only by name but by their logo as well.




Tuesday 15 October 2013

Photoshop Skill 2


House style: For both my front cover and contents page i have used a consistent house style. The house style reminds the audience of the identity of the school and by keeping constant throughout you will instantly recognise it if you see it elsewhere. Also, the dark burgundy colour allows me to put a large white text for my masthead and my footer, this will make it stand out and catch the attention of the audience.
























This image shows my use of blending tools on my text for my front cover. Using blending options makes my text stand out and become bolder and more clear.

Friday 11 October 2013

Bauer Media Essay


Bauer Media Group

Bauer Media Group is a company that started in Hamburg, Germany during 1875. Since their inception it has been privately owned and managed by the Bauer family. In November 2010, now in it’s fifth generation, Heinz Heinrich’s daughter Yvonne assumed the management of the Group after joining the family business in 2005. Since the early 1980’s publisher Heinz Heinrich Bauer has concentrated on the internationalisation of the media group. Their successful expansion into foreign markets began with the Group’s entry into the US. They have now expanded worldwide and have become New Zealand’s leading magazine publisher, and also currently publishing over 80 magazines in Australia with 45 audited titles selling around 85 copies each year. They now operate in another 15 countries and circulate over 38 million magazines a week. Bauer Media’s portfolio includes printing companies, postal services and services in the fields of distribution, marketing and media sales. The group’s current turnover is stable at more than two billion euro’s. Their portfolio includes some of the longest-running and most successful mastheads in the world and had become one of Europe’s leading media companies over their 138 years of publication.
The Group’s primary goal is to design, create and then sell magazines, but due to immerging technologies such as Netflix, an online television program streamer in which they’ve created  a new ‘binge’ audience. ‘Binge’ audience simply means a person will watch many episodes or even whole television or film series in one sitting, or in a short amount of time. The increase of online audiences has influenced Bauer into launching many magazines and TV shows to online platforms. For example this year they launched their Grazia magazine to TV and online platforms and also making their MOJO magazine available online. Increasing their platform variety allows Bauer Media to reach a wider audience and have more consumers and therefore earn more profit. Having online platforms allows the consumer to view Bauer’s magazines, TV and Radio shows, from anywhere around the world at any time the consumer wants, and it’s available 24 hours a day.
Bauer Media’s first adventure into the UK publishing market was ‘Bella’.  In a £1.14 billion deal with EMAP, Bauer, a company that owns 166 magazines across three continents, acquired the UK’s second biggest consumer magazine and radio group.  Along with this Bauer also purchased teenage rock magazine ‘Kerrang!’ which plunged them into one of the largest UK consumer groups. They immersed themselves into a new market and also acquired the TV channel, the radio station and the online platforms for ‘Kerrang!’ This helped them to become the UK third largest publisher.  In this deal they also bought the consumer magazine title ‘Q’ at the time it was one of the most popular music magazines published monthly in the United Kingdom. In 2008, the same year Bauer bought the magazine, it had launched Q radio as a full service radio station with a complete roster. The radio station is based in Birmingham along with fellow radio station ‘Kerrang!’.

There are many different platforms in which media company’s can launch their products into, such as, Online, TV, Radio and Magazine. The latest figures of Bauer Media Group show that they currently have 88 separate products, of which 77 of them have or include an online platform, whereas there are only 13 products that feature only TV or Magazine platforms. This trend shows that magazine and TV are fading away gradually. Media companies can also categorise their products by types of audience, such as, Age, Gender, Regional/Local/International, Class or Niche/Specialist. Bauer media has many different products for many different audiences; including Women’s magazines such as Take a Break and Grazia. And niche magazines for Fishing and Car enthusiasts such as Angling Times and Classic Cars.
Brand
TV
Online
Radio
Magazine
FHM
Yes
Yes
Yes
Yes
Heat
No
Yes
Yes
Yes
Kerrang
Yes
Yes
Yes
Yes
Kiss
No
Yes
Yes
Yes
Magic
Yes
Yes
Yes
Yes
MOJO
No
Yes
Yes
Yes
Q
Yes
Yes
Yes
Yes
Smash Hits
No
Yes
Yes
Yes
This table shows the most popular Bauer brands. This shows that half have a TV platform available but all of the products are available online, through radio and in magazines. This shows that there is still a market for physical copies such as magazines or newspapers.
In January 2011 the media Group’s, Bauer Access will take the form of a series of ‘Open-Access’ sessions. Mainly for the benefit of Bauer’s editors, programmers, advertisers and agencies. They stated at an event named ‘Bauer Live’ that the sessions aimed to show commercial partners ‘The reach, influence, engagement and unique cross-platform offer of the Bauer Media portfolio’.  These sessions are designed to encourage better communications between Bauer and it’s clients.
During 2013 Bauer Media have been under much scrutiny due to recent accusations from the Simon Wiesenthal Centre that their Second World War magazine, Der Landser, has been honouring pro-Nazi troops, who fought during the Second World War. A short statement released by Bauer Media, they explained that they received a letter in which it made allegations about Der Landser editorial stance. Bauer has published Der Landser for 43 but in September 2013 it has announced that they would cease publication of the magazine. Bauer also publishes many other military magazines that have too been accused of legitimising Nazism and glorifying Adolf Hilter, such as Geschichte and Wissen (History and Knowledge) and Militar and Geschichte (Military and History). Along with Der Landser they were cited in a letter sent in February to the German government by Abraham Foxman, director of the US Anti-Defamation League.
These recent allegations, along with their new ventures help shape the company in the public eye. The scrutiny of having to cease publication of one of their longest running magazine will influence the consumer into not buying Bauer products. Whereas opening new sessions where they are able to communicate better with their clients shows they care about how they are perceived to the public.

Wednesday 9 October 2013

Bauer Media Facts For Essay

  • Bauer Media is a sister company of H Bauer Publishing, publisher of the UK's biggest TV listings, Take a Break and Bella.
  • Bauer Media is a multi-platform UK-based media Group consisting of many companies collected around two main divisions – Magazines and Radio
  • In 1956 Bauer acquired the business of Motor Cycle News, a magazine that is still running today
  • In 2013 Bauer launched a new website for MOJO the world’s biggest selling music magazine
  • In 2013 Bauer Media bought the business of Absolute Radio
  • In 1994 Bauer magazine called "For Him Magazine" which is now the core of the huge, multi-platform brand FHM
  • Bauer Media spans over 80 influential brand names including Heat! Parkers, Match, CAR and Yours
  • In 2002 Bauer launched Closer, which was Britain's first weekly glossy mag. Bauer then went on to release GRAZIA in 2005
  • In 1953 Bauer launched it's very first magazine, Angling Times
  • In 1990 Bauer acquired the business of Kiss FM, shortly followed by Liverpool's Radio City
Here is a list of facts that i have gathered about Bauer Media Group. These facts outline recent progress in buying new magazines and exploring new platforms as well as also showing Bauer's history. These facts will help me when i write my essay.

Photoshop skills 1

Image 1

Image 2

Image 3

Image 1: This image shows that i have deleted the background from my original image and left it with a transparent background. This helps me when i want to put in a different coloured background.

Image 2: The magic wand tool allows me to remove big parts of my background easily. I decided to delete the background from my image as it was too cluttered. By selecting this tool i had most of the background deleted quickly. To smooth out the outline of my model i used the Polygonal Lasso Tool. (shown in image 3)


Thursday 3 October 2013

Photo Permissions

Here is a copy of a photo permission form.
In order for the pictures to be used I will need to ensure that the models have signed the form, allowing the images to be used for school and coursework purposes.

Examples of school magazines

Here are some examples of school magazines.


These school magazines will be helpful when designing my front cover for the pre-lim task. To create my front cover I will need to look at style models of already existing covers to see the conventions of the magazines.